From Image to Playable: How AI Video Creatives Are Changing Digital Advertising

In today’s digital landscape, static visuals no longer cut it. Users scroll faster than ever, and attention spans are shorter. For brands aiming to stand out, turning images into engaging, interactive content has become essential. Enter AI image to video generators—tools that not only animate imagery, but also enable you to create playable ads that captivate and convert.

Traditional image ads are easily ignored. Even simple video ads often fail to hold attention—they’re passive and one‑dimensional. According to recent data, playable ads—interactive mini experiences—can achieve up to 3× higher conversion rates compared to video ads, and even 700% higher CTR than static formats. Imagine your audience interacting with your ad instead of just watching. That kind of engagement isn't just memorable—it drives results.

This shift in ad effectiveness is fueled by image to video AI technology. Instead of requiring complex animation or video production, AI tools turn a single image into a dynamic video clip, adding motion like zooms, pans, and subtle transitions. This creates scroll‑stopping vertical videos that feel professional and polished—no editing software needed. Leading platforms, such as Ready, automatically detect visual focus areas and apply fitting animations. Combine that with catchy copy and branding, and you’ve got creatives crafted for high engagement across Google Ads, Facebook, TikTok, and more.

If video brings your ad to life, playable ads take it further—by making it interactive. These ad units let users engage directly with the content. They can tap, swipe, or try mini‑game elements before deciding to engage further. And the impact is clear: Studies show playable ads hold attention up to 47% longer than traditional video. They deliver 2–3× higher click‑through rates, and can reduce CPI significantly. By combining AI‑generated videos with interactive overlays, brands can create playable ads easily—even without code.

Upload a static image (product shot, UI, promo visual).
Animate using the AI image to video generator—no editors or timelines.
Layer interactivity—buttons, CTAs, swipe zones, timers.
Export the playable ad in formats ready for any ad network (Google, Meta, Unity, TikTok).

This workflow not only saves time, but removes the need for designers or developers. It’s all drag‑and‑drop, powered by AI.

Performance: Higher CTRs, longer engagement, lower CPIs
Efficiency: You can go from image to playable ad in under 10 minutes
Scale: Test multiples easily—different visuals, languages, messages

And with AI ad copy, voiceovers, and localization support, creating variations becomes a breeze.

Vertical video maker AI tools inflate stills into motion‑rich content
Playablemaker features let you drop interactivity into any asset
Template ads enable rapid assembly of high-performing creatives

Essentially, you can go from concept to finished ad faster, cheaper, and with fewer resources.

Direct publishing to Google Ads, Meta Ads, Unity, TikTok, and programmatic platforms
Formats optimized for mobile and desktop
Ensured compliance with each platform’s specs (file size, dimensions, code compatibility)

No more back-and‑forth with agencies or dev teams—just upload and run campaigns.

According to LinkedIn’s 2025 marketing trends report, AI‑powered video content and interactive ads are at the forefront. Meta and TikTok are extending support for these formats, and soon platforms may fully automate ad creation from just images and budgets. With AI tools like Ready, brands get ahead—reaching users with smart, efficient, and attention‑grabbing ads that stand out from the clutter.

Pick a clear visual: product, screenshot, logo
Animate it using AI image to video generator
Add interactive elements: buttons, CTA, countdown
Export the playable ad for your ad network
Launch. Measure. Optimize. Rinse and repeat.

With every iteration, you'll gather data to improve performance—staying agile and effective.

Bring static images to life
Drive longer attention and better CTR
Keep CPI low
Bypass technical hurdles
Publish directly to platforms like Google, Facebook, Unity, TikTok

If your visuals could be ads, they're already halfway there—now they just need to move, interact, and convert. Transform your image creatives into playable ads. No editing, no coding—just results.